Picture the difference between a hand-written note on a postcard and an elegant social invitation. The typography in each communicates as dramatically as the words themselves. We use typography in our communications to enhance the image and persuasiveness of our messages, as well as to build equity in our brand.
Use the Frutiger family of typefaces as the primary font, even when the marketing communication includes PURELL and GOJO product brands. The style is a sans serif (without serif) font that complements the letters used in the GOJO logo. The typeface allows design flexibility since it is comprised of various weights.
Jamille is the approved complementary font and may be used for body copy in corporate printed materials. The style is a serif font with small strokes extending from each character. In print, these strokes help the eye unite letters to form words and sentences in the mind.
However, do not use Jamille in electronic media because serifs may be hard to read.
Other fonts may be used if they complement the marketing communications objectives in certain electronic or digital media where our preferred font is unavailable. DO NOT use typefaces for GOJO that dilute readability and understanding of our name.