GOJO Product Logo Standards
A consistent use of the GOJO® logo helps build brand equity. DO NOT change the logo in any way. These examples show correct and unacceptable logo use. In electronic media, the logo "at rest" (post special effects) should also follow these rules:
Only use authentic GOJO brand logos
Always use the two-color version of the GOJO Brand logo, shown here, when possible. Alternates are available to accomodate production constraints. Only use the logos provided from this site. Never create an alternate version of the GOJO logo. If production requirements are not covered here, contact GOJO Marketing Services.
Allow appropriate clear space around the logo
This standard is to ensure that the logo is not crowded; that is, the logo must be presented for maximum impact. The clear space around the GOJO logo is consistent in all presentations.
The minimum distance around the logo where you may place type or graphics is equal to one-half of the height of the star.
Assure adequate contrast
When placing the logo on top of a background image, be sure the area behind the logo provides adequate contrast. Overly busy, non-contrasting or dark color backgrounds reduce the visual presence of the logo. Use the reversed out version of the GOJO Product logo in instances where there isn't adequate contrast.
Never alter the typeface in any way
Always use the logo exactly as it is provided. Never try to recreate the GOJO product logo using a matched typeface.
Never distort or angle the logo
Never distort the logo at rest in any way. If using the GOJO logo in animated graphics, always make sure the logo at rest is in its correct form.
Never delete logo elements or use as standalone graphics
Never delete elements or use any of the elements of the GOJO logo as a standalone or accent graphic. They are only allowed to be used as part of the complete GOJO logo.
Never change the size or proportion of logo elements
Always use the logo exactly as it is provided. Never change the proportion of any of the elements.
Never reproduce in unapproved colors
Always produce the GOJO product logo in approved colors, per the brand standards.
Never omit the ®
In order to protect our logo, we are legally required to always include the ® with the GOJO product logo. The GOJO logo works as a unit. All elements must be in place at all times.
Never enclose the logo in a shape
Enclosing the logo in a shape diminishes equity and creates confusion as to whether the shape is part of our equity.
Never use the logo as part of another logo
Brand equity is diminished when the GOJO product logo is incorporated into other logos or logo-like graphics.
Never add a drop shadow to the logo
Always use the logo exactly as it is provided. Never add a drop shadow, outline or any other graphic element to the GOJO product logo.
Never place over a cluttered or high contrast background
Never place the GOJO product logo over a cluttered or high contrast background. If placing the logo within a photo, choose an area with even tone. If placing the logo on a dark colored background, use the reversed out version of the logo.
Never use the logo as wallpaper
Repeated use of the logo in a pattern diminishes its impact. Never create a pattern with the GOJO product logo.
Never use in a sentence
The logo must never be used in a sentence. Always use the word "GOJO" in text. Always use all capital letters for the word "GOJO" when it appears in text. Always use the same font as corresponding text if using the word "GOJO" in a headline or sentence.