A consistent use of the logo helps build brand equity. Always follow PURELL® brand standards. The following are examples of correct use and unacceptable use of the PURELL logo:
Only use authentic PURELL logos
Always use the 3-color version of the PURELL logo, shown here, when possible. Alternates are available to accommodate production constraints. Only use the logos provided from this site. Never create an alternate version of the PURELL logo. If production requirements are not covered here, contact GOJO Marketing Services.
Allow appropriate clear space around the logo
To maximize visual impact, always surround the PURELL logo with an adequate amount of clear space. Clear space enhances impact because it prevents the PURELL logo from being crowded and obscured by typography and other graphic elements.
The height of the letter "u" in the logotype is used to determine adequate space. Extend the clear space horizontally to the left and right of the base shape and vertically from the highest and lowest points of the curve in the base shape. By using this method, the clear space changes proportionately with the size of the logo. The trademark protection (BRAND and ®) and the pointed tips of the base shape are not factored in to the clear space calculation.
Assure adequate contrast
When placing the logo on top of a background image, be sure the area behind the logo provides adequate contrast. Overly busy, non-contrasting or dark color backgrounds reduce the visual presence of the logo. Use the reversed out version of the PURELL logo in instances where there isn't adequate contrast.
Never alter the font
The PURELL logo uses a custom-designed font used exclusively for the PURELL logo. Never change the font, change the size of the logotype or attempt to recreate the logo using a closely matched font.
Never distort the logo in any way
Never distort the logo at rest in any way. If using the PURELL logo in animated graphics, always make sure the logo at rest is in its correct form.
Never delete logo elements or use as standalone graphics
Never delete elements or use any of the elements of the PURELL logo as a standalone or accent graphic. They are only allowed to be used as part of the complete PURELL logo.
Never change the size or proportion of logo elements
Always use the logo exactly as it is provided. Never change the proportion of any of the elements.
Never change the color of the flag
To build equity in the PURELL brand, the logo must always appear consistently. The PURELL flag is no longer used to differentiate variations in PURELL formulations. Other packaging graphics and secondary colors are used to differentiate different products in the PURELL line.
Never omit the ® or the word BRAND
In order to protect our logo, we are legally required to always include the word BRAND and the ® with the PURELL logo. The PURELL logo works as a unit. All elements must be in place at all times.
Never enclose the logo in a shape
Enclosing the logo in a shape diminishes equity and creates confusion as to whether the shape is part of our equity.
Never use the logo as part of another logo
Brand equity is diminished when the PURELL logo is incorporated into other logos or logo-like graphics.
Never add a drop shadow or other graphic element
Always use the logo exactly as it is provided. Never add a drop shadow, outline or any other graphic element to the PURELL logo.
Never place over a cluttered or high contrast background
Never place the PURELL logo over a cluttered or high contrast background. If placing the logo within a photo, choose an area with even tone. If placing the logo on a dark colored background, use the reversed out version of the logo.
Never use the logo as wallpaper
Repeated use of the logo in a pattern diminishes its impact. Never create a pattern with the PURELL logo.
Never use the logo in a headline or sentence as if it were a word
The logo must never be used in a sentence. Always use the word "PURELL" in text. Always use all capital letters for the word "PURELL" when it appears in text. Always use the same font as corresponding text if using the word "PURELL" in a headline or sentence.