PURELL® Product Logo

The parallelogram-inspired base shape, custom logotype, flag icon and color make the PURELL logo ownable and instantly recognizable. The logo connects the brand to its heritage and reputation as the hand sanitizer category leader. 

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The flag
The PURELL flag is a contrasting element to provide visual interest and breakthrough.

Base shape
The parallelogram-inspired base shape of the logo connects to our brand heritage and is a critical part of the PURELL brand identity.

The logotype is made of custom letterforms that are unique to the PURELL logo. The logotype must never be altered.

The legal trademark notation
The PURELL Brand is a registered trademark of GOJO Industries, Inc. The BRAND and ® must always accompany the logo.